How come nobody knows what viral marketing is?

There are lots of things going on, as usual. Yesterday I was having difficulty with the tagline for Jenopolis Viral Marketing, and I still am. It seems, that whenever I mention this, nobody knows what the heck I'm talking about. So, I have to come up with a very clear tagline to explain to people it's about spreading the word, their word, their brand, via online marketing and word of mouth.

Some of the ones my team of experts have come up with are:
It's contagious!
It's the new black of online marketing
Catch the fever
Targeting the best eyeballs since 2006

So, as you can see, I still need help. Nothing is quite explanatory yet. Still too vague.

Right now I'm about to attend a WOMMA teleseminar about Creating Customer Evangelists.
But lets not get all excited about the future and forget that my computer is in the shop. It is in the hands of the data recovery experts at Melrose Mac, and I hope, and pray, they can save my content. Please oh please oh please. I really need it. In the grand scheme of life, of course I don't. BUT, it is the only thing I have. Friends, and loved ones, not included.

In my magazine rack: JANE, and Cosmo. I hear Jane is publishing first person essays, and I have a pitch to Cosmo brewing. Wouldn't it be nice to make more than $200 for a magazine piece?!

On the nano: Neil Diamond

Current: Burbank, CA
Next: San Francisco (Mar 22 -?)
John's travel: Phoenix/Scottsdale, AZ, (Mar 16-19)