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6.22.2006

Got WOM?


Home again. This week has been a whirl wind of word-of-mouth events. Tuesday John was a prince and got up at the unseemly hour of 4am to take me to the Ontario airport. I went to SF for WOMMA's Wombat2 Basic Training. I think the organization is really doing a great thing by legitimizing this newish arm of marketing. But the thing I learned the most at the conference is that I know A LOT more than I give myself credit for. The Basic Training was way too basic for me, and it's safe to say I need an advanced class. As you would expect, the best part of the event was the networking. Even if I had to jumpstart all of it myself. I left with a few people interested in hiring me as a consultant to their own start up corporate blogs and such.

Some of my favorite parts of the event were in hearing the pros talk. Jackie Huba the Evangelist Expert was a true role model, Robert Scoble (leaving Microsoft for PodTech) made me want to be a better blogger, and I loved hearing big brand wom campaigns like that done for Rainier Beer.

Today I went to Santa Monica for a Business Blogging Seminar put on by TypePad. It was terrific. I was wowed by Anil Dash and it is a shame that he wasn't one of the keynotes for the WOMMA fest. DL Byron is someone I'd like to do business with, and his new book Publish and Prosper Blogging for your Business is for anyone interested in blogging or the state of blogging today. And for those of you who have PC's, Attensa is coming out with a new Beta RSS treat next week.

Mostly I left this week eager to consult with companies who want to start a blog. I want to be involved with bigger projects than I've ever been exposed to. And they're out there, hungry for direction.

Current: Pasadena, CA
Next: Las Vegas, NV

2 Comments:

At 6/24/2006 05:25:00 PM, Anonymous Anonymous said...

Thanks for the kind words about my talk : )

 
At 6/28/2006 08:47:00 AM, Anonymous Anonymous said...

Thanks for the mention of our book and the seminar. I think it was a great event. A few other attendees mentioned to Anil and me that we should've been at WOMMA.

 

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